Litigation Pitfalls in EU Trademark Registration

Robert J. Kenney & Niclas Hannerstig for Executive Counsel Magazine

U.S. Trademark Owners often view the EU as the most logical area for market expansion other than Canada and Mexico. Seeking protection for marks in Europe often makes sense even if there is no impending expansion, because it can help to establish priority of rights, thereby avoiding future trademark conflicts.

Read the rest of this article.